🤝 Brand Ambassadorships: The key to going full-time in Web3

GM Friends 👋

This week we’re doing a deep dive on two unique angles to going full-time in Web3.

🪂 Care-Package:
🤝 Brand Ambassadorships: The key to going full-time in Web3
🤏 There’s Riches in the Niches
🏋️ Maintain a habit by showing up

Let’s jump in 👇️ 

🪂 Care-Package:

A weekly package of actionable strategies to help you Grow Faster through content, business & health.

🧲 Attract an audience:

🤝 Brand Ambassadorships: The key to going full-time in Web3

There are two types of paid content creators in Web3.

Creator #1: Fighting for every brand deal. The moment that a deal finishes, they’re back at zero, needing to hunt for their next deal, and constantly feeling burnt out. They’re stuck in a hamster wheel.

Creator #2: A creator who wakes up at the start of each month seeing that they’ve already been paid. They sit down and make content that they enjoy creating, their costs are covered and any additional deals are a bonus.

Which creator would YOU want to be?

Creator #2 right?

Well, the funny thing is, that there’s no real difference between the creators themselves.

They could be the exact same person, in fact I’ve been both of these people.

The differentiator is their deal structure with the brands they work with.

Creator #1 is hunting for sponsorships

Creator #2 is hunting for ambassadorships

Ambassadorships is what you want 🎯 

This is where you form a longterm partnership with a brand, and get paid every month for producing content for them.

This model is way better because:

✅ You get consistent income.

✅ You get to work with a brand that you actually like.

✅ Content is easier to make because you know the brand well.

So that sounds great but how do you actually get these deals?

There’s three key factors that make getting ambassadorships WAY easier.

1️⃣ Start small, then build up.

Think of it like dating before getting married.

Start with a one off deal with that brand.

This gets your foot in the door…

And then now that they have a relationship with you, reach out to explore if there is an opportunity to work together longterm.

This is particularly effective with projects that have just had a successful launch, especially if you were a part of their pre-launch campaign.

You can find these one off deals through Creators Nexus, Bricktopians and many other deal-flow aggregators.

2️⃣ Pitch brands that you actually use

You’re loving a new ordinals marketplace?

Reach out to them.

You’re loving a new NFT project that just dropped its collection?

Reach out to them.

If you truly love a brand, you will stand out so heavily against creators who are just looking to get paid.

Perfect example is Kelano joining Persona recently, to become a longterm partner in what they’re building.

3️⃣ Be worth sponsoring

This sounds obvious, but it’s super important to think about.

When a brand looks at you, if they see too many reposts on airdrop farms,

Or content that doesn’t align with their brand,

It will make it harder to close a deal.

The way to stand out is to either align your content to the brands that you want to work with, or reach out to brands that fit your current content style.

(e.g. if you post about Web3 gaming, game brands will be a strong fit)

🍄 Become Better:

🤏  Theres ‘Riches in the Niches’

This is what I learnt from an entrepreneur earning $20k+ per month with less than 10k followers.

Yesterday I met one of the most impressive Web3 entrepreneurs I’ve spoken to in a while.

He’s someone who has less than 10k followers…

Goes completely under the radar…

And yet he’s making more money in Web3 than 90% of entrepreneurs that I know.

And the best part… He’s not stressed or burnt out like most people I meet.

In fact he’s got so much free time he just got back from a holiday kite surfing in Sardinia… 🏄‍♂️ 

So how does he do it?

He plays in a game with zero competition.

While everyone focusses on ETH, SOL and the bigger chains,

He found a blockchain that has a lot of activity, but no marketing agencies that are focussing on it as an ecosystem.

This has allowed him to become the #1 guy for marketing a launch on that chain, and whenever someone asks a successful project…

“Who helped you with your launch?”

They always refer the business to him.

(He doesn’t even need to post about it to get leads which is insane…)

If there’s one thing I’ve learnt in Web3, the best opportunities are in the areas that no one is paying attention to.

Don’t underestimate micro-niches, this is where YOUR opportunity is.

If you’re a rising creator and you feel underrated, I highly recommend exploring other chains.

On ETH you may feel like you’re competing with creators who have 100k followers,

But in emerging ecosystems, you can be the big fish in the small pond.

🌿 Feel f*cking fantastic:

🏋️ Maintain a habit by showing up

Small hack that I’ve found super helpful this year.

The best way to maintain a habit, even when work gets intense,

Is to make sure you still show up (even if you don’t do the full amount).

This means:

➡️ If you don’t have as much time for content this week, just post one tweet per day (even if it’s just GM).

➡️ If you don’t have a heap of time to exercise, make sure you still go to the gym, even if you just do a 15 minute warm up exercise and leave.

This makes it so that you don’t accidentally forget your habit, only realising weeks later that you stopped.

Instead you hold the fort and maintain your momentum, ramping it up to full capacity when you’re ready to get back into attack mode.

💪 Alex is Coaching

I’ve been having a heap of requests in my DMs for coaching on getting paid as a creator in Web3.

So I’m starting up my consulting / coaching.

What we’ll go over in these sessions:

· How to get more deals as a creator
· How much you should charge
· How to build your network so that it brings you deals
· Who specifically you need to network with
· How much engagement you need to be sponsorable
· How valuable you are right now for sponsors (and how to increase this)

✅ Who this is for:

· Creators with 2,000 to 10,000 followers
· Getting 600+ views per post (and solid engagement)
· Creators looking to get their first sponsorships
· Creators wanting to grow their revenue

❌ Who this is not for

· Creators with less than 2,000 followers
· Creators with less than 600 views on average per post