You can get more done, without working harder 💪

GM Friends 👋

It’s a bloodbath out there. But right now, we stay focussed on what we can control.

Improving ourselves and getting ready for the opportunities ahead.

🪂 Care-Package:
📝 When to niche down
💪 You can get more done, without working harder
💎 The difference between ‘hard to get’ and ‘valuable’

🪂 Care-Package:

A weekly package of actionable strategies to help you Grow Faster through content, business & health.

🧲 Attract an audience:

📝 When to niche down

In our Bricktopians creator session, there was a question that came up that many people seem to have,

Especially those who are in the middle stage of their content journey:

“When should I niche down?”

The answer to that is simple:

Don’t try to find a niche, let your niche find you.

I’ve personally experienced this.

Over a year ago, I tried to force a niche.

I noticed that no one in Web3 was covering what was happening in AI,

So I tried to be the AI guy of Web3.

I failed.

The content was forced, it didn’t perform well and it didn’t become my niche.

Then I stopped trying to find my niche, and just wrote about what I was interested in.

This opened me up to covering the market, my entrepreneurial experiences and eventually jobs in Web3.

When I found that this format was working, instead of moving on and writing about a new subject, I doubled down on it.

Covering Yuga Labs and the many other companies in Web3.

The lesson I took away from this experience:

Your niche is in the intersection between what you enjoy writing about and what the audience wants.

Write about what you like, and when you get positive feedback / high engagement, double down on it until it becomes a part of who you are.

🍄 Become Better:

💪 You can get more done, without working harder

Ignore the title of the video below,

It will actually help you get more done without working harder.

The key is elimination ✂️ 

Right now, you’re probably doing a lot of things that feel important, but don’t actually move you closer to your goals.

The key lesson in this video is you need to eliminate the sh*t that’s holding you back,

And be comfortable not being perfect at everything when you’re going through a period that requires focus.

If you’re constantly feeling like you’re working hard and not getting anywhere, I highly recommend this latest video by Alex Hormozi:

🌿 Feel f*cking fantastic:

💎 The difference between ‘hard to get’ and ‘valuable’

This is one of the most powerful perspective shifts I’ve seen in a longtime.

I’ve come back to this video multiple times this week, and if you only take away one thing from today’s article, this is what you should pay attention to:

Before you go ✋

For anyone who’s finding this market intense, take a moment to check out this post from 9GAG CEO

Have a great weekend friends

— Alex