The Next Content Millionaire In Web3 🏆

GM Friends 👋

I’m doing massive deep dive in this one. If you ever want to start a content generated business, I HIGHLY recommend reading the whole article.

In this episode I’ll cover:

🪂 Care-Package: The Next Millionaire Creator, OpenAI & Creating Focus
🧗‍♂️ Building in Public: The Newsletter

🪂 Care-Package:

A weekly package of actionable strategies to help you Grow Faster through content, business & health.

🧲 Attract an audience:

🏆 Leon Abboud is the best content creator & entrepreneur that I have seen in a very long time,

And if he continues down this path…

My bet is that he will be Web3’s first… Content Millionaire 📈

(He’s also underrated AF, so if this is your first time hearing about him, go and check him out here)

I don’t say this lightly…

Leon has become one of my favourite content creators in Web3.

See, Leon is different.

In a sea of the same content, the same narratives, the same drama week-in and week-out,

Leon has subtly been executing one of the most flawless content and business strategies that I’ve seen and he gets better every single week.

So what makes Leon different?

It all starts with understanding the concept of Creator-Market Fit.

The way that most creator-driven businesses work is:

Step 1️⃣: You create an audience at scale
Step 2️⃣: You sell other people’s products

You’ll notice this with 90% of podcasts that you listen to promoting: VPNs, BetterHelp, Eight Sleep, etc.

This is a strong starting point, and a valuable way to generate income as a content creator.

BUT

There are limitations to promoting other people’s products:

❌ Affiliate links (like those in a podcast) get extremely low conversions and require a lot of scale to turn into a business.

❌ If you’re selling direct sponsorships (these pay higher), you have to spend a lot of time on calls selling your brand.

❌ When you are clearly doing a paid promotion for someone else’s work, (especially when it’s a product or company that doesn’t align with your content), it has the opposite effect of building a brand. It takes away from the relationship that you’ve built with your audience.

The issue is that there isn’t a fit between yourself, the brands that you promote and your audience.

Technically you can generate revenue, but it’s hard to build something BIG.

That’s where Creator-Market Fit comes in…

Creator-market fit is when the content that you make, the business that you run and what the audience wants are all aligned.

This means that instead of marketing taking away from your brand, it enhances it.

Bringing it back to Leon, his entire angle is sharing content based on what he is experiencing with building his Web3 agency.

This means sharing:

1️⃣ Behind-the-scenes trends that he’s noticing with NFT projects & Web3 companies that approach him for agency work.

2️⃣ Marketing strategies that make projects grow vs strategies that fail.

3️⃣ His own experiences of building a Web3 business.

All three of the above elevate his brand in the eyes of potential clients WHILST adding value to a broader more general NFT audience who just wants BTS alpha.

Even his ‘GMs’ build on his agency-driven personal brand by showing him hustling in the office:

This macro strategy is all enhanced by one fundamentally important ingredient… 👨‍🍳

AUTHENTICITY.

Yes it’s good to have your own business.

And yes it’s good to be a content creator.

But how annoying is it when people promote 24/7 to “buy my course” or “sign up to my training.”

There’s two ways to exist as a business-driven content creator:

❌ You can create content where you are always promoting your product, trying to sell it to your audience.

OR

✅ You can be the content. Where you are never ‘promoting’ - you are simply sharing stories from your own experience.

Leon is his content.

In a single tweet, he will:

• Share a personal story that makes you feel connected to him as a person…

• Add value to the audience by giving them a key insight of something to look out for…

• Whilst making it known that he runs a Web3 agency (without promoting it).

He did this literally yesterday.

Sharing his personal focus, his strategy moving forward, his dedication to his service business, all whilst remaining completely authentic to himself (and getting high engagement in the process):

He then compounds this approach with QUALITY.

What do most people do when they start making money with content?

They spend it.

But Leon follows the MrBeast strategy of reinvesting his revenue straight back into improving video quality & scaling his brand.

This means that not only does he have some of the best written Web3 content,

But he now has some of the highest quality video content on Web3 Twitter (𝕏) and YouTube.

This is an awesome case study video on the agency work that Leon & his co-founder Kermit did for Chimpers:

(Kermit is also a legend btw, I highly recommend checking him out if you haven’t already).

By investing time, money and energy into doubling down on quality, he creates a flywheel effect where…

• He has high quality content…

• That generates business for his agency…

• Which he reinvests into higher quality content…

• Which grows his brand and generates even more business.

This has built a name Leon in the space as someone to be taken seriously, and has helped him grow his next unfair advantage…

His NETWORK.

As you read this article, this may not be your first time hearing about Leon.

That’s because he’s done some seriously high profile interviews in Web3 for his podcast, including:

Luca Netz 🐧:

NFT GOD 😇:

And hey, even me 🙋‍♂️

It’s funny, as I was doing research for this article, seeing the roster of guests he’s worked with and the way that Leon interacts with them,

I couldn’t help but have two key thoughts that many of his future clients will experience as well:

1️⃣ “Man, he’s spoken to all these incredible people, he must be a big deal.” (which adds social proof when he’s either reaching out to the next guest or closing a deal with a client).

2️⃣ “He asks VERY good questions. This guy knows his sh*t.” (Which for clients, validates Leon’s Web3 expertise).

As a content creator, this network that Leon is building and the social proof that it adds for his client work is the final Infinity Stone and the icing on the cake that separates him from the pack.

Okay, so a MILLIONAIRE is a big call. How does this all build into Leon having a massive outcome?

It’s incredibly simple. Leon sacrifices the small things now for something bigger later.

The fun part about Web3 is that there is always something new to chase,

And there are genuinely good opportunities to generate revenue at every moment.

But the downside of too many opportunities is that they get distracting.

Alex Hormozi talks about this concept as ‘the Woman in the Red Dress’ from the Matrix.

The idea is that as you progress in your career, business, etc.

More opportunities will come your way to take you off course and distract you.

They prevent you from compounding on your one business that can get massive.

Over the past 2 years, I’ve witnessed people chase shiny 1-2 month opportunities back-to-back-to-back,

Always finding themselves starting right at the beginning each time.

(…and to be honest, I’ve been that guy many times too)

But Leon is the exact opposite.

Leon is focussed.

He’s building a brand and a business that can compound, whilst taking a longterm view with it.

He puts quality above everything.

He keeps his eye away from the ‘Woman in the Red Dress.’

And as he continues to compound his brand, network, skillset, content quality & scalable Web3 services, he will become unstoppable.

@Leon if you see this article, keep crushing it man. You’ve inspired me to push myself and evolve my strategy as a Web3 entrepreneur & creator.

💪 If YOU want to work with Leon & Kermit, I highly recommend checking out their Web3 agency at: Unfungible.

🍄 Become Better:

🤖 If you missed the OpenAI drama, this is the best recap on the internet:

The past 7 days at OpenAI have been insane…

Sam Altman got fired, almost rehired, fired again, hired by Microsoft and now is back at OpenAI.

But that’s only half the story.

In a saga that played out like an episode of Succession crossed with Game of Thrones, the full story and the characters involved are too interesting to miss.

If you’re the person in the office saying:

“I don’t know what happened with OpenAI, and at this point I’m too afraid to ask.”

Or you just want the detailed recap in all it’s glory, check out this podcast episode below:

🌿 Feel f*cking fantastic:

🏎️ Finding the balance between performance and simplicity

The deeper I’ve gotten into this 3-week period without actively posting on Twitter, I’ve begun to learn a lot about myself and the way I used to work.

My daily routine was hyper-optimised, meaning that I could do many things at a high work rate, for extended periods of time and get a heap done.

What I’ve found recently is that having fewer things to do, means that I can give each task more time than it needs, and I can do the important work with greater attention to detail than before.

I’ve also been able to more clearly see the work that brings no results which can be eliminated.

The key takeaway I’ve learnt, we often say yes to WAY too much, even if we technically can do it all.

There’s a difference between being able to do a lot of work, and being able to make better decisions about which work to do, and doing it very well.

I’m excited to be able to take these learnings into this next chapter and my return to Twitter.

🧗 Started from the bottom now we’re here…

^{If you’re new here, one of the core principles of the content I share is that a newsletter is the most linear and simple business you can start in Web3. It has high sponsorship revenue and can go from being a side hustle to a full-time business in under a year. I am building this newsletter in public, to share the progress each week so that you can be a part of the journey. Now let’s get into it 👇}

Right now I’m still in Monk Mode, taking some time out from Twitter to focus on my core Bricktopians & Web3 job work.

For now this means I’ll have to take some L’s 🥉 

But that’s alright, because focussing and building the next stage of developments takes moments of sacrifice, and I’m loving every minute of it.

This Week:
Subscribers: 3,556 (-8 Subscribers)
Open Rate: 40.6%

Tracking my goals:

🚂 Improve the graphic design of this newsletter: Paused until 4,000 subs.

🚂 3,556 / 4,000 Subscribers: Taking L’s right now, but that’s a part of the game. Excited to get back into my growth phase.

✅ Update the welcome email for new subscribers: (Complete)

Have an awesome weekend 🏆

— Alex

Thanks for reading this week’s episode of Grow Faster ❤️

I’ve been in Web3 for 8 years, ETH since $45 and am building on my NFT project Bricktopians every single day.

If you want to join my world, and be a part of a project that grows with me.

Grab a Bricktopian NFT and let me build for you 💯

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💭 Let me know your thoughts - Reply to give feedback: My mission with this newsletter is to help you Grow Faster. A big part of this mission is that I want to grow too. If there’s something you’re enjoying, or that you think I could improve on, let me know 😊