What to do when your content flops... 💯

GM Friends 👋

Hope you’ve had an awesome week. In this episode I’ll cover:

🪂 Care-Package: Using AI, to find AI
⚾️ “Swing and a miss” - What to do when your content flops…
🌿 Enjoying the moment
🧗‍♂️ Building in Public: The Newsletter

🪂 Care-Package:

A weekly package to help you Grow Faster 💯

🧲 Attract an audience:

Make friends with peers at your current size and goal trajectory

At every stage of my growth journey on Twitter (and with this newsletter), I have found peers at my equivalent size to share strategies with.

People with 50k followers require very different strategies to those who have 500 followers.

(When I was at 500 followers, I grew faster through spaces. Now, I grow the fastest through threads because my content has more reach.)

By finding peers at your level, you’ll be able identify nuances that unlock rapid growth based on your current circumstances.

🍄 Become Better:

Using AI, to find AI tools

If you find yourself feeling overwhelmed by the number of AI tools out there, or unable to find the tool your looking for,

There’s a new website that is literally called:

There’s an AI for that

The tool uses AI to help you find the AI tool that you’re looking for.

Right now it’s pretty basic but it’s help me find new tools that I’m now testing.

Check it out at: https://theresanaiforthat.com/

🌿 Feel f*cking fantastic:

If you’re learning something new, have coffee AFTER learning.

If you think about your biology, your body spikes your adrenaline after an intense event has occurred. And in many cases, your body will encode a memory of the event to help you avoid this scenario in future.

Well, you can hack your biology to remember much more effectively by having coffee (which causes you to produce adrenaline) after you have learnt something new.

(Source)

⚾️ “Swing and a miss” - What to do when your content flops…

Have you ever had a new content idea that you were really excited about 💡 

You spend hours researching, writing and formatting,

Thinking this is your next big thing…

You put it out into the world and…

It flops 🥀 

(Don’t worry, that’s a part of the journey)

Earlier this week, that was my experience. And here’s what I’m doing about it.

So flashback to Monday. I’ve really been enjoying learning about AI.

But I’ve felt like there’s something missing from my feed that I personally really wanted.

What’s missing: A quick and easy recap of everything that happened last week in AI.

There’s so much noise in AI. I want the most interesting headlines, delivered in an engaging way that I can read in 2 minutes or less.

Generally speaking, I’ve found that the best way to create high engagement content is to write the content that you wish existed but don’t find in your current feed.

Naturally, my next step was to create the AI recap that I always wanted.

The concept was simple, and based on what I’d experienced was perfect for engineering virality (Using a format that got me 10,000 followers in 1 week earlier this year - this was the thread that did it).

The Format:

✅ Short (8 tweets or less)

✅ Visually focussed (every tweet has a graphic or video)

✅ Inherently interesting stories (It started as a longer thread, and I tested on friends and family. If a tweet seemed boring, I cut it).

Although the thread was short, it took approximately:

• 1.5 hours to research

• 1 hour to write

• 1.5 hours to format, make graphics, edit videos.

Then I posted it:

Although it still performed decently, it was one of my lowest performing threads since January (when I had 50% less followers).

But here’s the thing… it really stumped me 🤔

This was a thread that from my experience had all the ingredients to perform average or above, and yet it performed in the bottom 5% of my content this year.

So what am I doing next?

This is a concept that I think is inherently strong, but it needs some tweaking and to be validated with consistency.

When I reviewed the thread a couple things stuck out to me:

• The opening graphic should have been stronger or not be there at all (the current one looks low quality, which loses trust)

• There were news stories in there that can naturally get faded by the algorithm (“End of Humanity” may have caused red flags)

• The stories themselves may not have been interesting enough to be worth engaging in.

• Some of the phrasing felt forced, like I was trying to push a story too hard.

Next week I’ll be revisiting this format and posting again, but with tweaks made around these observations.

If you’re reading this, and you’ve ever written about an idea that you were excited about, and it didn’t work the first time. There are many reasons that it may not have performed, beyond just the core idea.

Content can under perform because of:

• Big blocks of text

• Red flag words or concepts

• Missing context for the reader

• Not enough graphics to keep the reader engaged

• And so many more reasons.

With content that doesn’t take off, revisit it in 2 months and create it again but with completely new formatting.

Through repetition you’ll get better and better, and find the nuances that makes content go viral.

For me, I’m going to keep experimenting with this new format and keep you guys in the loop of how it progresses.

🌿 Enjoying the moment

It’s pretty insane this Web3 space that we all work and live in. You can be best friends with someone for several years and never see each other in person.

This week was very special for me, because after 2 years of being in the virtual battlefield together, Storm (my core Bricktopians team member) and I got to meet for the first time in his hometown in New Zealand.

There’s a lot of highs and lows in Web3, and everything in between. But it’s the moments like this that make me love this space.

🧗 Started from the bottom now we’re here…

^{If you’re new here, one of the core principles of the content I share is that a newsletter is the most linear and simple business you can start in Web3. It has high sponsorship revenue and can go from being a side hustle to a full-time business in under a year. I am building this newsletter in public, to share the progress each week so that you can be a part of the journey. Now let’s get into it 👇}

This Week:
Subscribers: 2,354 (+11 Subscribers)
Open Rate: 45.7% (Continuing to increase which is awesome)

Tracking my goals:

✅ Get my first sponsorship: (Complete) - In negotiations with sponsor #2.

🚂 2,354 / 3,000 Subscribers: We keep grinding and growing.

✅ Create a new internal template: (Complete)

Have a great weekend legends 💯

— Alex

Thanks for reading this week’s episode of Grow Faster ❤️

I’ve been in Web3 for 8 years, ETH since $45 and am building on my NFT project Bricktopians every single day.

If you want to join my world, and be a part of a project that grows with me.

Grab a Bricktopian NFT and let me build for you 💯

🤝 Sponsor this newsletter: Want to feature in this newsletter? Grow Faster is a community of readers who are Web3 native and early adopters of emerging technology. We’re at a 40%+ Open Rate and 2,300+ Subscribers. Reply to this email to enquire about upcoming sponsorship opportunities.

💭 Let me know your thoughts - Reply to give feedback: My mission with this newsletter is to help you Grow Faster. A big part of this mission is that I want to grow too. If there’s something you’re enjoying, or that you think I could improve on, let me know 😊